Beech-Nut's new premium line of closest-to-homemade baby food was something special. Not "baby food" as moms knew it, but real food, for babies. 

We launched the line with a series of print ads, a commercial, a new website, and a short online video to explain just what makes this food so different. 

For the first time in three years there was sales growth in the jarred baby food category.