We use it every day. You're using it right now.

It's easy to take the Internet for granted and forget that this cool, connected world was once only imagined. 

The invitations, event signage and show opener video were created to remind everyone how cool the Internet really is and get them pumped for a great awards show. It worked.

A sampling of some of the work created during my time at Murray's Cheese, the oldest cheese shop in NYC.

I was the Marketing Manager during a critical expansion period, where Murray's successfully transitioned from New York foodie institution to become a national presence, with over 100 locations + a restaurant. 

I did a little bit of everything at Murray's: created print and digital marketing materials with our in-house designer, managed all social media channels, planned events, taught classes, oversaw charitable donations, dabbled in HR, and even hosted a children's story hour.

Beech-Nut's new premium line of closest-to-homemade baby food was something special. Not "baby food" as moms knew it, but real food, for babies. 

We launched the line with a series of print ads, a commercial, a new website, and a short online video to explain just what makes this food so different. 

For the first time in three years there was sales growth in the jarred baby food category.

Families don’t have to wait for a special occasion to bake; baking together is always a special occasion. For Country Crock's 2015 campaign we followed one family's experience to show how values are passed down when families bake together.

We extended our message of quality time through baking to more families with an in-store 3-D printing cookie cutter event. 

The work has since expanded into a robust multi-year campaign, with our agency at the helm. 

We had a small budget to produce 8 promoted pins with the goal to convert into sales. I created pin-worthy gift kits that made sense for the DIY audience and drove to minibar.com for purchase. I sourced all the props, assisted in styling, and even developed recipes. We also made simple how-to recipe videos tied to seasons and occasions to promote simultaneously. Simple, straightforward, but ultimately smart and nicely styled.

The fun doesn't end when you finish a Popsicle. With the sticks, a little glue and a lot of imagination you can make… pretty much anything.

Popsicle needed a way to stand apart from generic competition. Enter Mandy, Ace & Pete, original characters that we created to help the "Original Brand" seem a little more original. 

The strength of this work took our team from digital production agency to lead strategic agency for the Popsicle brand. Work that gets more work? That's good work!