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A sampling of some of the work created during my time at Murray's Cheese, the oldest cheese shop in NYC.
I was the Marketing Manager during a critical expansion period, where Murray's successfully transitioned from New York foodie institution to become a national presence, with over 100 locations + a restaurant.
I did a little bit of everything at Murray's: created print and digital marketing materials with our in-house designer, managed all social media channels, planned events, taught classes, oversaw charitable donations, dabbled in HR, and even hosted a children's story hour.
A sampling of some of the work created during my time at Murray's Cheese, the oldest cheese shop in NYC.
I was the Marketing Manager during a critical expansion period, where Murray's successfully transitioned from New York foodie institution to become a national presence, with over 100 locations + a restaurant.
I did a little bit of everything at Murray's: created print and digital marketing materials with our in-house designer, managed all social media channels, planned events, taught classes, oversaw charitable donations, dabbled in HR, and even hosted a children's story hour.
Gift guide (print & digital)
Pages from our annual gift guide, which I helped write and theme 3 years in a row.
Eblasts
Email to launch the new website
Free in-store Valentines
“Let’s grow mold together” was so popular that we turned it into a t-shirt.
In-store promo signage
Signage used in store to promote new private label olive oils.
Story Hour
I hosted a weekly story hour at Murray's in the summer to make it easier for moms to shop and because kids love me.