Families don’t have to wait for a special occasion to bake; baking together is always a special occasion. For Country Crock's 2015 campaign we followed one family's experience to show how values are passed down when families bake together.

We extended our message of quality time through baking to more families with an in-store 3-D printing cookie cutter event. 

The work has since expanded into a robust multi-year campaign, with our agency at the helm.