Haiku for the Single Girl

I started writing haikus on the train for fun.

A year later they became a book, Haiku for the Single Girl, published by Penguin and illustrated by the amazing Cynthia Vehslage Meyers. It's available in the USA and six other countries, but the German edition is by far the saddest. 

A lot of ad creatives dream of publishing a book, but for me being published drew me to a career in advertising. Haiku made me realize how much I love communicating the biggest possible idea in the shortest possible way. 

A peek inside:

It's always nice to get a little praise:

And the ladies loved it, too! I swear these weren't posted by my mom.

OK, not everyone loved it...

Holiday ads don't come cheap.

So when Penguin featured Haiku for the Single Girl in their New York Times holiday ad, I knew they loved it, too.